Marketing & Box Office Services

We're here to help make your event a success by assisting with your marketing and sales efforts! 

Marketing Services

IU Auditorium serves a market area of over 175,000 people within a 25-mile radius of the facility. Located less than an hour’s drive from Indianapolis, Bloomington’s target market can reach well over one million people. Indiana University in Bloomington has well over 40,000 students, making it the largest university in the state. Our marketing team is here to help aid in reaching these audiences.

A number of complimentary marketing and promotional opportunities are available to our clients including:

  • Website event listing 
  • Marketing consultations
  • Initial press release for distribution to local/state media list 
  • Initial announcement e-blast for ticketed events

Available for everything from full-scale marketing plan development and implementation, to placement of individual ad buys, our marketing services can not only increase the effectiveness of your marketing dollars, but also save you a few. Our marketing team has spent decades developing strong relationships and partnerships with our local vendors and, as such, ads placed (or print items produced) through our marketing team often have lower rates than are available to the general public. All items placed through our marketing team will incur a 15% agency/production fee.

Agency Services include, but are not limited to:

  • Marketing plan development and implementation
  • Ad placement
  • Graphic design
  • Print production

To inquire about our marketing services, please contact Ryan Sheets, IU Auditorium Marketing Manager, at


Box Office Services

The IU Auditorium has a full-service Ticketmaster box office to support ticketed events. Our professional staff will guide you through the ticketing process, from important decisions such as ticket prices and scaling of the house, to final reconciliation.


  • All ticketed events handled by our box office
  • Nationwide Ticketmaster distribution
  • Website listing free of charge for ticketed events
  • Box office reports available upon request
  • Special requests can be arranged (group sales, off-site ticket sales, etc.)
  • Box office fees included in facility rental fee

Regular box office hours are 10 a.m. to 5 p.m., Monday through Friday, and three hours before starting time on days of events. We are closed during winter and spring breaks and all university recognized holidays.